So Why Do I Need Search Engine Optimisation For My Website?

So, if you've read the last post, about the relationship between search engines and websites, we're guessing you now want to know more.

Read on if you want to know why you need search engine optimisation for your business' website, and even if you don't want to know - we suggest you read anyway! The below is taken from an SEO brochure that we give out, please Contact Us if you'd like a hard copy.

1) The Internet, Search Engines and Your Business

An estimated 37.6 million people from the UK are online 1 , over 1 billion the world over - so whether your business is local to Lincoln and Lincolnshire, is regional, national or international, someone somewhere is looking for what you do.

Approximiately 80% of the above internet traffic goes through the search engines (Google, Yahoo, MSN etc) - so to be cost effective you need to put your efforts into ranking highly with these top search engines first!

2) How Tippabush Can Change Your Rankings

A recent report 2 revealed that a staggering 62% of search engine users click on a website on the first page of results, and 90% within the first 3 pages.

Therefore, you MUST be on the first page for your main keywords, and within the first three pages for your secondary keywords.

SEO - The Truth
Don't be fooled by exaggerated claims GUARANTEEING to get your company to the top of the rankings. If the offer seems to good to be true then it probably is.

Our Promise To You
We GUARANTEE to try our best to get you on page 1 of the big three search engines (UK Search Engine Share - Google 74.67%, Yahoo 9.3%, MSN 5.46% - Feb 2006 Source: Web Side Story).
We GUARANTEE to use only legitimate SEO techniques, that will bring short AND long-term results.
We GUARANTEE to be always "upto speed" on the SEO industry.

3) Our SEO Services

Basic Package

An affordable solution for smaller businesses, ideal for new businesses on a limited budget, or where competition for keywords is less intense.

The service includes:

• keyword research and analysis;
• keyword placement and content optimisation;
• keyword density checks;
• internal link development;
• sitemap creation;
• management of a Google Webmaster Tools account;
• a monthly rankings report;
• and an optimised link from our own website.

Advanced Package

For the best chance of first page rankings in competitive markets, having related quality links pointing to your site is essential. To give your website a boost, this package is the ideal cost-effective solution.

The service includes -

• all of the basic package above plus;
• creation and development of an external linking and link management campaign;

PLEASE NOTE: WE DO NOT USE AUTOMATED LINK EXCHANGING SOFTWARE. WE ENSURE QUALITY BY DOING EVERYTHING MANUALLY.

If you are not sure which package is right for your business, we can help. For a small fee (refundable when you have an SEO package from Tippabush 3) we will do some initial keyword research and a competitive study before giving you our recommendations.

4) Do We Know What We're Doing?

Try this search on Google "search engine optimisation lincolnshire", and see which company is #1 (at time of writing this post). Yep, it's Tippabush! 1st out of approx. 71,000 pages.

5) Contact Us For A Quote!

Email info@tippabush.co.uk, or call Paul on 07877 800538.

Footnotes:
1 - statistics provided by InternetWorldStats.com (18 Sept 2006)
2 - report by iProspect.com dated 11 Apr 2006 - view press release here
3 - both SEO packages consist of an upfront payment for the intial work followed by ongoing monthly fees for reporting and follow-up work